A Happy Client Is The Best Business Strategy. Posted by Abe Quiring on Apr 29th 2021 Okay, you’ve all heard this one... It’s more expensive to acquire a new client than it is to keep a current one. Any business person worth their salt already knows that satisfied clients are your best source for repeat business and the all-important referral. So, beyond great service and stellar products, here are five simple ways to keep your clients coming back. Share a SmileThese days, sharing your smiling face is often tricky with more people continuing to work from home. But a smile, even over the phone, a Zoom call, or an email can really be contagious. Say ThanksMake saying thanks a regular part of your relationship. Show your clients know you value and appreciate them. It can be as simple as a handwritten note or a small gift. Be HonestUh-oh. Something went wrong. It happens. However, your clients will trust and value your opinion if you always speak the truth. Honesty is the best policy. Give A Thoughtful GiftMake it personal. For instance, if your client is a fan of sports, consider getting them tickets or a sports-themed gift. Personalizing gifts is a great way to show your clients that you know them.Stay ConnectedAs face-to-face meetings happen less and less, staying on top of communication is vital. Reply to emails and return calls promptly. A blog, newsletter, or social media are also great ways to stay in touch.